Laidon Group and Ascentia Partner on SimpleMDG to Enhance Master Data Management in Southeast Asia

SINGAPORE – OCTOBER 14, 2024 — Laidon Group is proud to announce a Strategic Partnership with Ascentia Consulting, a leading regional IT consulting firm with a proven track record of delivering client success in Enterprise Information Management. This strategic collaboration will amplify Ascentia Consulting's SAP and Data Management & Governance offerings, enabling Laidon Group to serve a wider customer base across Southeast Asia with its flagship solution, SimpleMDG.


Partnership Overview

Laidon Group (www.simplemdg.com) and Ascentia Consulting (www.ascentia-consulting.com) are excited to combine our unique strengths in a partnership designed to deliver significant master data governance benefits to our customers. By combining the rapid time-to-value of the SimpleMDG solution with Ascentia’s deep Data Management & Governance expertise, we will enable asset-intensive organizations to achieve superior master data quality, tailored to support their SAP ERP transformation.

By joining forces, we're accelerating the widespread adoption of SimpleMDG across the region, empowering SAP customers to unlock significant business value through unparalleled master data governance.

Our Solutions

Laidon Group’s flagship solution, SimpleMDG, an SAP certified solution built on SAP Business Technology Platform (BTP), delivers a future-proof, cloud-based master data governance solution with over 70 master data objects out-of-the-box that seamlessly integrates with any SAP or non-SAP system.

SimpleMDG enables customers to experience:

  • Enhanced operational efficiency and data reliability
  • Robust regulatory compliance and data quality
  • Rapid growth and innovation, delivered in months vs. years


Ascentia Consulting’s expertise in Enterprise Information Management (EIM) consulting services will help customers optimize their IT infrastructure and unlock the full potential of their SAP investment. Ascentia offers a wide range of consulting services, including:
  • Data Strategy
  • Data Management & Governance
  • Data Architecture
  • Data Quality and Profiling
  • Data Integration
  • Data Migration
  • Information Security

Leadership Statement

  • PS Lim, Managing Director of Ascentia Consulting: “Our partnership with Laidon Group marks a significant milestone in our mission to deliver unparalleled Data Quality & Governance to our customers in Southeast Asia. Together, we're bringing to market a powerful master data governance solution that will help SAP customers unlock new opportunities, mitigate risks, and achieve sustainable growth.”
  • Matthew Phu, Founder and CEO of Laidon Group: “Laidon Group, a trusted advisor to SAP customers worldwide, is expanding its reach to new markets. We are excited to partner with Ascentia Consulting to bring our SimpleMDG solution to a wider audience in Southeast Asia. Together, our combined expertise in SAP and master data governance will deliver unparalleled value to our customers in this region.”

About Us

Laidon Group is a leading provider of master data governance solutions. The company’s flagship product, SimpleMDG, with over 70 master data objects, is a comprehensive master data governance solution that helps organizations improve data quality, compliance, and efficiency. Laidon Group is committed to helping its customers achieve their business goals by providing them with the tools and expertise they need to manage their data effectively.

Ascentia Consulting is a leading IT consulting firm with a strong presence in Southeast Asia. The company offers a wide range of SAP consulting services, including SAP S/4HANA implementation and migration, business process optimization, change management, data management, and testing. Ascentia Consulting is committed to helping its clients achieve their business goals by leveraging the power of SAP solutions.

Through Collaboration

Together, Laidon Group and Ascentia Consulting will deliver a comprehensive master data solution for SAP customers across Southeast Asia. By leveraging our combined expertise in SAP and data governance, we will empower organizations to:

  1. Experience unparalleled data quality and reliability. With reliable master data, customers can make confident decisions, improve efficiency, and drive innovation.
  2. Partner with a team that understands the unique challenges related to Data Management & Governance. Our experienced professionals are here to help customers realize their digital transformation goals. We specialize in supporting industries that face significant challenges related to data quality, regulatory compliance, and operational efficiencies."
  3. Maximize your ROI while lowering TCO. Our solution delivers substantial business value measured in months not years, ensuring our customers get the most from their IT investments.

Our shared commitment to quality, collaboration, and customer success will ensure that our partnership delivers tangible benefits for SAP customers in the region.

Discover how SimpleMDG and Ascentia Consulting can fortify your data foundation. Unlock the power of your data for unparalleled confidence, productivity, and innovation with this ground-breaking partnership!

Media Contact: [email protected]
Website: www.simplemdg.com

Ascentia Consulting continuously establishes new partnerships in the region to provide better services to our Clients.

Please contact [email protected] for potential partnership arrangement.